API management is the process of building secure APIs, publishing them for reusability, and deploying them in a scalable environment. AMPLIFY API Management lets you create APIs from cloud and on-premise services, publish them to a marketplace, and enable self-service consumption while controlling access and use. Embedded analytics provides the right measuring tools to ensure your digital success and the API gateway sits in front of APIs acting as a protector, enforcing security and ensuring scalability and high availability.